Brand Story

Woori Financial Group,
“Woori” brand story

 

Just ponder on a random word, and try to put the word “we” in front of that.
 
While “we” is a very familiar word, the word has a superpower.
Attaching the word, anything becomes more special and more valuable.
When you say “a child”, it’s just a lovely being; but when you say “our child”, you want to sacrifice everything.
When you say “a house” , it's just plain thing;
but when you say “our house”, it warms you up.

Woori Financial Group,
“Woori” brand story
 
Just ponder on a random word, and try to put the word “we” in front of that.
 
While “we” is a very familiar word, the word has a superpower.
Attaching the word, anything becomes more special and more valuable.
When you say “a child”, it’s just a lovely being;
but when you say “our child”, you want to sacrifice everything.
When you say “a house” , it's just plain thing;
but when you say “our house”, it warms you up.

 

[Why is “we”]

 
Due to social distancing,
we say the word "we" more carefully now.
At the same time, the word "we" is more important than ever.
Woori Financial Group would like to say the superpower of "we"

“We Change For Us”

 

 
Due to social distancing,
we say the word "we" more carefully now.
At the same time, the word "we" is more important than ever.
Woori Financial Group would like to say the superpower of "we"

 

“We Change For Us”

 

 

 
The word “we” has always been together with Woori Financial Group.

 
With the birth of Daehan Cheonil Bank, the first Korean bank established in 1899,
With National Debt Redemption Movement in Japanese occupation period,
Woori Financial Group was always there, and there was the word “we”.

 
With the birth of Daehan Cheonil Bank, the first Korean bank established in 1899,
With National Debt Redemption Movement in Japanese occupation period,
Woori Financial Group was always there, and there was the word “we”.

 
During the Korean War,
Woori Financial Group established a temporary headquarter in refuge.
After the war, we helped to rebuild the infrastructure.
In the period of rapid economic growth, we support the industries such as steel, shipbuilding, heavy industry and semiconductors.
Recently, we have advanced Korean finance by introducint a modern financial system.

 
During the Korean War,
Woori Financial Group established a temporary headquarter in refuge.
After the war, we helped to rebuild the infrastructure.
In the period of rapid economic growth, we support the industries such as steel, shipbuilding, heavy industry and semiconductors.
Recently, we have advanced Korean finance by introducint a modern financial system.

 
When Korea have a hard time due to the IMF economic crisis, 2008 financial crisis and COVID-19 pandemic, we step out for our community.
“We” is always the essence of Woori Financial Group.
“We” is not just a name, but the reason why Woori Financial Group exists.

 
When Korea have a hard time due to the IMF economic crisis, 2008 financial crisis and COVID-19 pandemic, we step out for our community.
“We” is always the essence of Woori Financial Group.
“We” is not just a name, but the reason why Woori Financial Group exists.

 

[The Best Finance in Our Hearts]

 
We are living in time where our lifestyle is transforming more rapidly than ever before.
We need to ask ourselves again and again, what customers truly want in this era.
It's time to innovate for our customer and our future.
It’s the time to engrave our new vision and new slogan once again.
 

 
We are living in time where our lifestyle is transforming more rapidly than ever before.
We need to ask ourselves again and again, what customers truly want in this era.
It's time to innovate for our customer and our future.
It’s the time to engrave our new vision and new slogan once again.
 

 

“We Change For Us”

 

 

 
2021 brand campaign shows the determination of Woori Financial Group –
To become “The First Finance in Our Hearts” .
It also comprised that “we” will always be the starting point of the history
we have walked for our customers and the innovation we will make for customers.
 

 
2021 brand campaign shows the determination of Woori Financial Group –
To become “The First Finance in Our Hearts” .
It also comprised that “we” will always be the starting point of the history
we have walked for our customers and the innovation we will make for customers.
 

Woori Financial Group

Established the first bank based on Korean capital
[Daehan Cheonil Bank]
Stepping out in our crisis [Daegu COVID Emergency Support]
Stop investing if it is harmful to our planet.
[Declaration of suspension of support for coal industry / Eco-friendly PF]

 

Woori Financial Group

Established the first bank based on Korean capital
[Daehan Cheonil Bank]
Stepping out in our crisis [Daegu COVID Emergency Support]
Stop investing if it is harmful to our planet.
[Declaration of suspension of support for coal industry / Eco-friendly PF]

 

 

We support the companies that will become our future.
[Digital Innovation Lab]
We care for everyone, making sure no one is left behind.
[Digital OTP for the visually impaired]
We provide personalized wealth management for all. [MyData]

 

We support the companies that will become our future.
[Digital Innovation Lab]
We care for everyone, making sure no one is left behind.
[Digital OTP for the visually impaired]
We provide personalized wealth management for all. [MyData]

 

 
Woori Financial Group will continue to believe in the super power of the word “we”, for “our” customers, “our” society ,and “our” earth.
We will continue to innovate and become “the best finance in our hearts”.
 


Want to discover more “Our” Story?
You can find it on Woori Financial Group's social media.