The Fair Advertising Policy
Woori Financial Group has established and operated a fair advertising policy that stipulates the establishment of related internal control procedures and the training of executives and employees in order to conduct advertisements that prioritize the protection of financial consumer rights.
Scope of application
The "Fair Advertising Policy" applies to all advertisements related to financial products and services offered by Woori Financial Group. It is specifically incorporated into and implemented through the internal regulations of each subsidiary within Woori Financial Group.
Fair advertising policy
1. Compliance with domestic and international laws
Woori Financial Group complies with domestic regulations on consumer protection in the financial sector, including the Financial Consumer Protection Act, the Financial Investment Services and Capital Markets Act, the Specialized Credit Finance Business Act, the Mutual Savings Banks Act, and the Fair Labeling and Advertising Act. Additionally, Woori Financial Group adheres to the relevant laws and regulations of each country where it operates.
2. Protection of financial consumer rights and interests
Woori Financial Group is making efforts to provide various products and services and clearly convey the knowledge and information necessary to use them so that financial consumers can make reasonable choices. In addition, we are making efforts to actively reflect consumer opinions collected through various channels such as consumer panels, consumer counseling centers, and online bulletin boards in products and services.
3. Commitment of the obligation to explain
Woori Financial Group faithfully fulfills its duty to explain important matters prescribed by related laws, such as the Financial Consumer Protection Act, when recommending products and services to financial consumers and at the request of financial consumers.
4. Establishment of internal control procedures
Woori Financial Group has established a pre-deliberation and post-inspection system to ensure that the wording of advertisements is accurate, complete, and clear, without any ambiguities that could lead to misunderstandings by financial consumers. The Compliance Officer or Chief Consumer Officer (CCO) reviews the appropriateness of product and service advertisement in advance, and if it is subject to review by associations or central organizations, the company request a review. Additionally, continuous post-inspections are conducted to ensure that even approved advertisements are carried out within the designated validity period.
5. Training
Woori Financial Group regularly conducts training for executives and employees to comply with fair advertising policies in relation to advertising production and use. For participants who are required to get trained by course, the goal is to complete all of the training course, aiming to internalize a fair advertising culture among the entire employees and relevant department personnel.